NBA Ratings Are In Free Fall While the Players Forget What They Do for a Living

It might be time to focus on something besides your pet activist causes – like the game you are paid to play…?

There has been a lot of news coming out of the NBA the past couple of weeks. Following their return to play on courts with BLM insignia and jerseys monogrammed with social causes the players decided to halt play last week in response to the Kenosha riots in Wisconsin, LeBron James is spearheading a get-out-the-vote organization, teams want to convert their arenas to polling stations, and there is still the specter of involvement with China looming in the background. LeBron even came forward with comments about the Goodyear Tire uproar.

Notice how few people are talking about actual basketball.

The NBA has become fully entrenched in the wokeness of our times, and not too surprisingly the league is falling prey to a common reality businesses are encountering when delving into the social activist side of things. As the players returned to play on Thursday the league entered into its playoff schedule and the games have seen a significant drop in ratings.

The playoff games saw a stark loss of -20% over last season’s playoff debuts across a number of networks. More telling, it was a larger drop in the key demo of 18-49 year olds, down -28%. This follows a trend that has been experienced since the league started its season back up last month. While team owners and many others want to attribute this to pandemic influences it also defies some of the realities coming into the playoffs.

https://www.redstate.com/bradslager/2020/08/31/909893/

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NBA Ratings Are In Free Fall While the Players Forget What They Do for a Living

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