NBC is considering cutting back its longstanding primetime schedule, reports the Wall Street Journal.
Some insiders consider the move a cost-cutting measure. However, Variety reports that its sources say NBC is “not mulling this as a cost-cutting move.” Instead, the change might be made to help the network improve its relationship with affiliates. Either way, such a departure from NBC’s longstanding schedule would be yet another indicator of broadcast television’s waning popularity.
Under the scenario being discussed, NBC would stop producing national programming during the 10 p.m. to 11 p.m. hour and give that time slot to local TV stations, according to The Wall Street Journal.
“We are always looking at strategies to ensure that our broadcast business remains as strong as possible,” an NBC spokesperson said in a statement provided to Deadline. “As a company, our advantage lies in our ability to provide audiences with the content they love across broadcast, cable and streaming.”
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