A federal court has unsealed a complaint that alleges a "secret plot" against the former CEO of Papa John's Pizza, John Schnatter, by an ad firm working for the pizza franchise, intending to make the founder look racist and damage his brand.
Laundry Service, a branding company hired by Papa John's to improve its image, was caught on a "hot mic" conversation brainstorming ways in which it could use comments made by Schnatter to damage his image, the court filing said.
Jason Stein, Laundry Service's CEO at the time, recorded a conversation among himself, Schnatter and several employees in which Schnatter reportedly shared his disdain for racism, targeting a "well-known public figure" for using racial slurs.
Just the News made several attempts on deadline to contact Laundry Service to request comment. The agency as of Wednesday evening had yet to respond to the requests.
The unsealed complaint alleges that Stein planned to take Schnatter's words out of context and use them against him. Stein said he hoped that "he gets f***ing sent out to the pasture with this s**t."
Stein and the others involved planned to arrange a hostile television interview hoping the former CEO would make damaging statements that could go viral, the filing said.
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