Obama is directly linked to Campaign Lab which was created by Jacob Coxon’s Newspeak House.
Campaign Lab works with Blue State (Previously called Blue State Digital). An Obama foundation partner that even built Obama’s website! Heck they will even be at the next Campaign Lab Fringe event this Sept 28. Along with Newspeak House.
Hannah O’Rourke who co-founded Campaign Lab, is an 2025-2026 Obama Foundation Europe Leader! She also previously worked at Labour Together and Demos too.
But it gets even crazier and leads to the Prime Minister of the UK. So let me tell you about Blue State history first.
Looking at this you will notice that Blue State worked for both the Biden/Harris Campaign and “2020 election fortification” too.
🔴Blue State Digital:
- Was created for and ran the Obama 2008 and 2012 Campaigns which included Biden as VP.
- Ran the Obama Fndn many years and Obama considers them friends. Partners with the Obama Fndn too.
- In 2013, Blue State hired 16 from Obama’s digital team
- Rebuilt the Labour parties reputation.
- Worked with Hope Not Hate to help rebuild Labour. Recall from part two of my series that Hope Not Hate also works with Campaign Lab.
- Worked for the 2020 Biden Campaign.
- Ran the 2020 Democracy Defense Coalition, which was paid for by Moveon etc, and was also in the Times fortifying the election article. With 11 progressive orgs leading it and hundreds running under it.
** Democracy Defense Coalition was pushed by the Obama alumni site to help Biden Harris. And you could sign up for this thru his site and it linked to act.obamaalumniassociation. org.
- Had the Brennan center as a client. The Brennan Center also worked closely with Protect Democracy of the Times Election Fortification article.
🔵Now this is where it gets a tad crazy. Matthew McGregor was included in the Labour Party overhaul that Bluestate was involved in too.
Matthew Mcgregor until July was a CEO at 38 degrees. He also previously worked for Hope not hate, Blue state digital, and Obama for America.
Matthew was also at the Campaign Lab 2025 Fringe event representing 38 Degrees.
Campaign Lab currently works with Blue State, 38 Degrees, Labour Together, Labour Party, Hope Not Hate, plus tons more.
Why did Matthew leave 38 Degrees?
He was appointed by Prime Minister, Andy Burnham, as the new Director of Political Strategy in No. 10 Downing Street.
Matthew served as Hope Not Hate’s Director of Campaigns and Communications from 2018 to 2021, and remained a listed director of the organisation until April 2022.
Campaign Lab works with Blue State (Previously called Blue State Digital). An Obama foundation partner that even built Obama’s website! Heck they will even be at the next Campaign Lab Fringe event this Sept 28. Along with Newspeak House.
Hannah O’Rourke who co-founded Campaign Lab, is an 2025-2026 Obama Foundation Europe Leader! She also previously worked at Labour Together and Demos too.
But it gets even crazier and leads to the Prime Minister of the UK. So let me tell you about Blue State history first.
Looking at this you will notice that Blue State worked for both the Biden/Harris Campaign and “2020 election fortification” too.
🔴Blue State Digital:
- Was created for and ran the Obama 2008 and 2012 Campaigns which included Biden as VP.
- Ran the Obama Fndn many years and Obama considers them friends. Partners with the Obama Fndn too.
- In 2013, Blue State hired 16 from Obama’s digital team
- Rebuilt the Labour parties reputation.
- Worked with Hope Not Hate to help rebuild Labour. Recall from part two of my series that Hope Not Hate also works with Campaign Lab.
- Worked for the 2020 Biden Campaign.
- Ran the 2020 Democracy Defense Coalition, which was paid for by Moveon etc, and was also in the Times fortifying the election article. With 11 progressive orgs leading it and hundreds running under it.
** Democracy Defense Coalition was pushed by the Obama alumni site to help Biden Harris. And you could sign up for this thru his site and it linked to act.obamaalumniassociation. org.
- Had the Brennan center as a client. The Brennan Center also worked closely with Protect Democracy of the Times Election Fortification article.
🔵Now this is where it gets a tad crazy. Matthew McGregor was included in the Labour Party overhaul that Bluestate was involved in too.
Matthew Mcgregor until July was a CEO at 38 degrees. He also previously worked for Hope not hate, Blue state digital, and Obama for America.
Matthew was also at the Campaign Lab 2025 Fringe event representing 38 Degrees.
Campaign Lab currently works with Blue State, 38 Degrees, Labour Together, Labour Party, Hope Not Hate, plus tons more.
Why did Matthew leave 38 Degrees?
He was appointed by Prime Minister, Andy Burnham, as the new Director of Political Strategy in No. 10 Downing Street.
Matthew served as Hope Not Hate’s Director of Campaigns and Communications from 2018 to 2021, and remained a listed director of the organisation until April 2022.
Recall Jacob Coxon, of the dangerous AI stink, is a fellow at Newspeak House.
Here’s part two of my Campaign Lab series which goes into more details and sourcing of Campaign Labs beginnings via Newspeak House. And mentions their Fringe Events which includes Hope Not Hate, 38 Degrees, and CCDH etc.
Here’s part two of my Campaign Lab series which goes into more details and sourcing of Campaign Labs beginnings via Newspeak House. And mentions their Fringe Events which includes Hope Not Hate, 38 Degrees, and CCDH etc.
🔥Hannah O’Rourke
2025-2026 Obama Foundation Europe Leader
Co-Founder and Director, Campaign Lab
United Kingdom
“Hannah O’Rourke is the co-founder and director of Campaign Lab, a nonprofit organization dedicated to researching, inventing, and testing innovative tools to improve analysis of electoral campaigns. Her work focuses on reimagining civic engagement practices to meet challenges such as declining voter turnout and the erosion of trust in institutions. Through Campaign Lab, she develops and tests approaches that combine technology with collective action. Hannah has led numerous innovation projects, including the development of an AI-powered Council Minutes Tracker that has significantly improved the searchability of UK council minutes, and was part of a team that developed a digital organizing program that enabled thousands of users to share their own content online through self-run networks across numerous constituencies. She teaches political innovation at the London College of Political Technology.”
archive.is/7GlOx
2025-2026 Obama Foundation Europe Leader
Co-Founder and Director, Campaign Lab
United Kingdom
“Hannah O’Rourke is the co-founder and director of Campaign Lab, a nonprofit organization dedicated to researching, inventing, and testing innovative tools to improve analysis of electoral campaigns. Her work focuses on reimagining civic engagement practices to meet challenges such as declining voter turnout and the erosion of trust in institutions. Through Campaign Lab, she develops and tests approaches that combine technology with collective action. Hannah has led numerous innovation projects, including the development of an AI-powered Council Minutes Tracker that has significantly improved the searchability of UK council minutes, and was part of a team that developed a digital organizing program that enabled thousands of users to share their own content online through self-run networks across numerous constituencies. She teaches political innovation at the London College of Political Technology.”
archive.is/7GlOx
The Obama Foundation is partnered with Blue State, post presidency, which works with Newspeak Houses Campaign Lab.
“Like any good digital project, we won’t go it alone. Already, our digital team extends well beyond our own walls: to partners (like Storycorps and Blue State Digital, to name just two)”
archive.is/HFbUJ
“Like any good digital project, we won’t go it alone. Already, our digital team extends well beyond our own walls: to partners (like Storycorps and Blue State Digital, to name just two)”
archive.is/HFbUJ
I’m including this thread because it has a lot on Blue State Digital. They now have both a US and UK presence. And work very heavily with Labour.
Blue State and Glover Park both had a huge hand in the 2020 election fortification.
Blue State and Glover Park both had a huge hand in the 2020 election fortification.
Blue State Digital created the Obama Fndn website.
Obama Foundation Launches New Website Powered by WordPress
“The website was created by Blue State Digital, an agency that got its start on the campaign trail and now focuses on serving causes and brands.
President Obama is the first president to select WordPress for his presidential center website.”
archive.is/9lOJy
Obama Foundation Launches New Website Powered by WordPress
“The website was created by Blue State Digital, an agency that got its start on the campaign trail and now focuses on serving causes and brands.
President Obama is the first president to select WordPress for his presidential center website.”
archive.is/9lOJy
Blue State Digital is a PARTNER at the 2026 Campaign Lab Fringe event along with its parent, Newspeak House.
Also note that 38 Degrees is continuing its partnership without Matthew Mcgregors presence. Now that he’s at 10 Downing. 😏
“It’s all happening at Camp & Furnace in Liverpool, just a ten-minute walk from the Labour Party Conference, and you don’t need a conference pass to attend.
📅 Monday 28 September 2026
🕰️ 11.00am – 7.30pm
📍 Camp & Furnace, Liverpool
🎟️ Free to attend
With Partners: Electica, 411, Scientists for Labour, Blue State, Newspeak House, Poteris, 38 Degrees, Common Knowledge, Unite the Union, Adfree Cities, C6 Digital, Small Axe, Unison, Movement.”
archive.is/jpn8U
Also note that 38 Degrees is continuing its partnership without Matthew Mcgregors presence. Now that he’s at 10 Downing. 😏
“It’s all happening at Camp & Furnace in Liverpool, just a ten-minute walk from the Labour Party Conference, and you don’t need a conference pass to attend.
📅 Monday 28 September 2026
🕰️ 11.00am – 7.30pm
📍 Camp & Furnace, Liverpool
🎟️ Free to attend
With Partners: Electica, 411, Scientists for Labour, Blue State, Newspeak House, Poteris, 38 Degrees, Common Knowledge, Unite the Union, Adfree Cities, C6 Digital, Small Axe, Unison, Movement.”
archive.is/jpn8U
38 Degrees, Blue State, and Hope Not Hate are Partners to Campaign Lab which was created by Jacob Coxon’s Newspeak House. Matthew McGregor had worked with all of these.
This also mentions Matthew McGregors work on the Labour Party overhaul. Which was a Blue State task. 🤔
38 Degrees appoints Matthew McGregor as new CEO. (He left in July 2026 for 10 Downing.)
“McGregor has twenty years experience working in politics, campaigns and digital activism. Alongside HOPE not hate and Obama for America, he spent more than five years as a director at Blue State Digital – the digital strategy firm that revolutionised the way elections are fought.
McGregor has worked on headline projects and campaigns for political parties and NGOs across the world, including overhauling the UK Labour Party’s digital strategy and playing a key role in the campaign against repealing Obamacare.”
archive.is/dpdrQ
This also mentions Matthew McGregors work on the Labour Party overhaul. Which was a Blue State task. 🤔
38 Degrees appoints Matthew McGregor as new CEO. (He left in July 2026 for 10 Downing.)
“McGregor has twenty years experience working in politics, campaigns and digital activism. Alongside HOPE not hate and Obama for America, he spent more than five years as a director at Blue State Digital – the digital strategy firm that revolutionised the way elections are fought.
McGregor has worked on headline projects and campaigns for political parties and NGOs across the world, including overhauling the UK Labour Party’s digital strategy and playing a key role in the campaign against repealing Obamacare.”
archive.is/dpdrQ
Mathew McGregor has worked with Campaign Lab which was created by Jacob Coxon’s Newspeak House. Matthew now occupies 10 downing with the UK’s prime minister Andy Burnham. I suppose Obama will be visiting there again?
Recall Matthew worked at 38 Degrees, Hope not Hate, Obama For America, and Blue State Digital.
“Andy Burnham’s first major appointment as he prepares to become prime minister offers an unmistakable sign of the ideological direction he intends to take. Matthew McGregor, who was reportedly appointed this week as the new Director of Political Strategy in No. 10 Downing Street, served as Hope Not Hate’s Director of Campaigns and Communications from 2018 to 2021, and remained a listed director of the organization until April 2022.
Team Burnham’s briefing to journalists preferred to stress McGregor’s stint on Barack Obama’s 2012 campaign, a role that lasted little more than a year, rather than dwell on the campaign group where he worked for almost four years.
That is a telling omission. Hope Not Hate presents itself as a scrupulously non-partisan charity fighting extremism. But in practice, it functions as a Labour-aligned campaign operation, and its record during McGregor’s tenure and since bears that out.”
archive.is/R1pZE
Recall Matthew worked at 38 Degrees, Hope not Hate, Obama For America, and Blue State Digital.
“Andy Burnham’s first major appointment as he prepares to become prime minister offers an unmistakable sign of the ideological direction he intends to take. Matthew McGregor, who was reportedly appointed this week as the new Director of Political Strategy in No. 10 Downing Street, served as Hope Not Hate’s Director of Campaigns and Communications from 2018 to 2021, and remained a listed director of the organization until April 2022.
Team Burnham’s briefing to journalists preferred to stress McGregor’s stint on Barack Obama’s 2012 campaign, a role that lasted little more than a year, rather than dwell on the campaign group where he worked for almost four years.
That is a telling omission. Hope Not Hate presents itself as a scrupulously non-partisan charity fighting extremism. But in practice, it functions as a Labour-aligned campaign operation, and its record during McGregor’s tenure and since bears that out.”
archive.is/R1pZE
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