Planet Fitness looses $400 million in 5 days after banning female customer who exposed a transgender male in a women’s locker room.
— Oli London (@OliLondonTV) March 21, 2024
The companies value dropped from $5.3 billion on March 14 to $4.9 billion on March 19 during a week which saw thousands call for boycotts and… pic.twitter.com/AgkqxRr7me
Planet Fitness looses $400 million in 5 days after banning female customer who exposed a transgender male in a women’s locker room.
The companies value dropped from $5.3 billion on March 14 to $4.9 billion on March 19 during a week which saw thousands call for boycotts and cancellation of memberships.
The massive loses come after Planet Fitness refused to back down after banning a woman who exposed a trans man shaving in a women’s locker room.
Patricia Silva was barred from the gym in Alaska after she exposed the man.
The company however defended allowing males in women’s spaces saying “this discomfort is not a reason to deny access to the transgender member..”
Shares at the company are also down a sharp 13.59% compared to February.
Replies
Good! They all need to go broke!