Reynolds American owns famous tobacco brands like Camel, Newport, Lucky Strike, Pall Mall, American Spirit, Grizzly & more.
— Robby Starbuck (@robbystarbuck) June 18, 2025
Recently I exposed their woke policies but as a result of talks we held, they’re now ENDING those policies. Specifics ⬇️
• No more Pride event donations… pic.twitter.com/HwkkuQvmFk
Reynolds American owns famous tobacco brands like Camel, Newport, Lucky Strike, Pall Mall, American Spirit, Grizzly & more.
Recently I exposed their woke policies but as a result of talks we held, they’re now ENDING those policies. Specifics ⬇️
• No more Pride event donations
• They will END ALL DEI/Affirmative action programs
• They will END ALL DEI goals
• They will reaffirm that MERIT is their focus
• They will END ALL DEI trainings
• They will no longer work with the
@HRC
on their woke Corporate Equality Index or similar surveys to the HRC• They will ELIMINATE their "Allyship guide"
• They will no longer light their HQ for pride month
• They will audit their company top to bottom to eliminate bias or divisive activism they find
• Reynolds American will adopt a policy of corporate neutrality on divisive topics
• They will take corporate oversight of ERG activities so their logo is never used without approval
Reynolds American is another workplace where wokeness is dying because of YOU and the movement we’ve built. This morning their employees were all notified of the changes taking place and in the past few days I’ve received messages from employees who are overjoyed by seeing some of these changes occurring in real time.
We’ve now changed policy at companies worth over $5 TRILLION dollars. This is the single most effective movement to change policy in corporate America that we’ve ever had and it’s all thanks to you. I couldn’t do it without you. Together we’ve freed millions of employees from forced woke indoctrination and discrimination.
Your support, your voices and your sharing of my videos is why we’re so effective at eliminating wokeness. Also my X subscribers deserve a big shout out — they fund the team here behind these big wins.
The tide is turning and while the war isn’t won yet, we’re winning some enormous, enormous battles and separate from this company, there’s some things going on behind the scenes right now that you’re going to be enormously happy about when I’m able to talk about them.
I’m not tired of winning yet and I hope you aren’t either.
We’re winning and one by one we WILL bring sanity back to corporate America.
Companies can see that America wants sanity back. The era of wokeness is dying. The landscape of corporate America is quickly shifting to sanity and neutrality.
We’re the trend, not the anomaly.
So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Walmart, McDonald’s, META, Target, Accenture, Pepsi, Gatorade, Rockstar Energy, AT&T, Corona Beer, Modelo Beer, Pacifico Beer, IBM and now Reynolds American + all the companies they own! Crazy thing is, that’s not even the full list!!!
We’re a force to be reckoned with and we won’t stop until wokeness is extinct.
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