Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American aesthetic and replaced it with sterile, soulless branding.
— Woke War Room (@WokeWarRoom) August 20, 2025
Masino kept a DEI regime that promises to “identify, recruit, and advance” hires by race — and now… pic.twitter.com/6BLthLuQ1Y
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I saw a poll today that stated 74% of Americans will no longer go to Cracker Barrel over this rebranding! Go WOKE, Go BROKE!!!
Wow really slow to the game. Who's your market, darling? ? ? The Sunday Churchgoer. Think again, you serve the wrong god.