American media-advertising has always sought a consumer market slice which will be most amenable to their blandishments for the long haul. Such a captive demographic slice would be perfect if it was: highly suggestible, impulsive, loyal and enjoyed continuous growth in purchasing power.
Assiduously searching and researching for that perfect consumer market, advertising agencies discovered such new psychological research reports as Eye Color, Sex and Race: Keys to Human and Animal Behavior by Dr. Morgan Worthy. That book was the first to detail the burgeoning field of eye color research.
Eye color researchers discovered significant behavioral differences between light-eyed (blue, gray and green) and dark-eyed (brown and black) populations. Light-eyed individuals, exclusively white people, were discovered to exhibit "self-paced" behavior. Dark eyed individuals, including nearly all blacks and women, were discovered to exhibit "reactive" behavior.
Self paced behavior "is that which occurs when the stimulus conditions are relatively fixed and when the organism has rather broad time limits in which to respond." Self paced people are critical thinkers who do not act on impulse. They can delay self gratification and are resistant to efforts to persuade them . They are able to inhibit their responses when necessary and are resistant to modeling influences and advertising. Light eyed people normally exhibit the behavior set known as "wait-freeze-stalk."
Reactive behavior "is that which occurs when the stimulus conditions are rapidly changing and when the organism must respond quickly for success." Reactive individuals are impulsive and prone to act without thinking. They are very susceptible to: suggestion, modeling influences, persuasion and advertising. Dark eyed individuals exhibit the behavior set known as "react-approach-flee." Blacks also tend to watch television more than any other racial/cultural group in America.
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