http://www.guardian.co.uk/world/2012/may/14/obama-digital-campaigning-dashboard
I signed up for an account at this site to check it out. (used different name). It is very well organized, yet easy to follow for even those not computer savvy. It allows people to easily contact others and make it viral.
Sign up and find out how it works. We should use it as a model for our own system. If it ain't broke, don't fix it.
